Law Week Colorado publishes Proventus article on legal marketing that mirrors client interests
Law Week, a Colorado-based newspaper published for lawyers, law firms, corporate counsel and the judiciary, recently featured an article written by Proventus Consulting’s Burton Taylor, titled “Client Service, Referrals Most Important Factors for Earning New Business,” in its April 18, 2016 edition.
The article highlighted a recent BTI Consulting survey on what motivates a company to hire one law firm over another with findings including superior client service, peer recommendations, thought leadership, industry engagement, brand reputation and in-person interactions.
“In an increasingly competitive market, the takeaways provide attentive law firms an inside look and possible leg up as they pursue new business in a legal industry where opportunity has been flat, at best, in recent years,” Taylor wrote.
The article continued by outlining ways in which attorneys and firms can engage in legal marketing that aligns with the interests of their prospective clients.
To access the full article, please click here.