Missouri Lawyers Weekly published an article by Proventus Consulting founder Burton Taylor titled, “Fund Your Marketing Budget with Time Instead of Money.” In the article, Taylor offered advice to law firms of all sizes on various ways to increase visibility, strengthen brands and encourage new business with little to no cost.
“Despite the perception that a large marketing budget is required to effectively grow a law firm, attorneys who may be cash strapped but marketing savvy are instead investing their time rather than money to increase their visibility and develop new business in the highly competitive industry of legal practice,” Taylor wrote in the article.
The article included a list of suggested activities and strategies for attorneys in areas including thought leadership, third-party endorsements, professional and trade associations, e-communications, websites and social media.
“These simple strategies can help ensure that your existing and potential clients keep you top-of-mind — a critical business development component — when it comes time for them to retain counsel,” Taylor wrote.
To access the article in full, please click here.