Congratulations to the 2016 class of the Kansas City Business Journal’s Best of the Bar. It is an accolade that you should be proud to receive, but the value of such an honor is only realized fully if you put it to work on your own behalf.
With that in mind, as your partner on all things business development, we wanted to take a moment to remind you of some easy ways you can leverage this award for marketing purposes and, in turn, create opportunity to be hired for new business either through existing relationship or referral:
Best of the Bar Awards Reception — One of the most valuable opportunities to come from your inclusion in the 2016 class of Best of the Bar is being provided by the Business Journal — their team is hosting an awards reception for honorees at 4:30 p.m. on November 17 at Three Points. This creates an immediate opportunity to network, mingle with peers who are achieving at the same level and begin new relationships that place you top-of-mind for high-value referrals. Attending this event is a no-brainer, and you should register today to attend — click here.
Share News of Your Award — Being featured in the Business Journal certainly has value, and you can maximize that value by redirecting the news to your own network of clients, colleagues and friends, who may or may not have read the news in last week’s edition. With that in mind, encourage your firm to post an announcement on its website and share the same on the firm’s social media pages. In certain instances, if your firm has multiple members in Best of the Bar, it may also consider including the news in its print or electronic newsletters.
Update Your Existing Biography — Attorney biographies are the most trafficked pages of a law firm website and, as such, should be kept as up to date as possible. Any time you receive an honor or award, you should immediately update your website biography to reflect the recent accolade and make the same changes to your LinkedIn profile, which also has a section for featuring awards and honors.
Update Existing Firm Materials — As new awards and honors are received, your law firm should routinely incorporate the recognitions into existing marketing materials, brochures, business development packets, etc., to make certain these differentiators are highlighted appropriately as you’re communicating with prospective clients.
As you can see, however, the greatest opportunity of those highlighted here is the chance to network with your peers on the Best of the Bar. New business is rarely realized from an award on its own and much more commonly earned through relationship building within your industry. With that in mind, we strongly encourage you to attend the Business Journal reception and look forward to seeing you there!
Again, you can sign up for the event by visiting the Business Journal’s event page here.