Congratulations to the 2016 Best of the Bar (kudos to those who put the award to work)

by admin on October 25, 2016

unnamedCongratulations to the 2016 class of the Kansas City Business Journal’s Best of the Bar. It is an accolade that you should be proud to receive, but the value of such an honor is only realized fully if you put it to work on your own behalf.

With that in mind, as your partner on all things business development, we wanted to take a moment to remind you of some easy ways you can leverage this award for marketing purposes and, in turn, create opportunity to be hired for new business either through existing relationship or referral:

Best of the Bar Awards Reception — One of the most valuable opportunities to come from your inclusion in the 2016 class of Best of the Bar is being provided by the Business Journal — their team is hosting an awards reception for honorees at 4:30 p.m. on November 17 at Three Points. This creates an immediate opportunity to network, mingle with peers who are achieving at the same level and begin new relationships that place you top-of-mind for high-value referrals. Attending this event is a no-brainer, and you should register today to attend — click here.

Share News of Your Award — Being featured in the Business Journal certainly has value, and you can maximize that value by redirecting the news to your own network of clients, colleagues and friends, who may or may not have read the news in last week’s edition. With that in mind, encourage your firm to post an announcement on its website and share the same on the firm’s social media pages. In certain instances, if your firm has multiple members in Best of the Bar, it may also consider including the news in its print or electronic newsletters.

Update Your Existing Biography — Attorney biographies are the most trafficked pages of a law firm website and, as such, should be kept as up to date as possible. Any time you receive an honor or award, you should immediately update your website biography to reflect the recent accolade and make the same changes to your LinkedIn profile, which also has a section for featuring awards and honors.

Update Existing Firm Materials — As new awards and honors are received, your law firm should routinely incorporate the recognitions into existing marketing materials, brochures, business development packets, etc., to make certain these differentiators are highlighted appropriately as you’re communicating with prospective clients.

As you can see, however, the greatest opportunity of those highlighted here is the chance to network with your peers on the Best of the Bar. New business is rarely realized from an award on its own and much more commonly earned through relationship building within your industry. With that in mind, we strongly encourage you to attend the Business Journal reception and look forward to seeing you there!

Again, you can sign up for the event by visiting the Business Journal’s event page here.

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adminCongratulations to the 2016 Best of the Bar (kudos to those who put the award to work)

Lawdragon Recognizes Proventus Founder as Top 100 Strategist in Legal Industry

by admin on September 28, 2016

Proventus Consulting is pleased to announce that founder Burton Taylor has been named to Lawdragon’s 100 Leading Legal Consultants and Strategists for 2016 for his achievements on behalf industry and law firm clients in legal marketing, public relations and business development.

As founder of Proventus Consulting, which was launched four years ago with a specific focus on serving the legal industry, Taylor has grown experience as a media and marketing strategist that “lawyers trust most,” Lawdragon reported.

Lawdragon is a legal media company that has grown a national reputation for recognizing the industry’s leading lawyers with its Lawdragon 500 Leading Lawyers in America, which highlights the 500 most captivating attorneys and the work they do across the nation.

In fact, Proventus has been fortunate to work with numerous of those same attorneys — the Lawdragon 500 and the law firms they call home — in developing and executing on marketing and media relations strategies that are designed specifically to drive their business development.

In addition to being recognized by Lawdragon, Proventus was also recently honored by The National Law Journal as the No. 1 Public Relations Firm for Law Firms in its inaugural Best of the Midwest rankings, which were published on Aug. 22, 2016. In total, Proventus was awarded NLJ rankings in the following areas of the Best of the Midwest:

  • No. 1 – Top PR Firm for Law Firms
  • No. 2 – Social Media for Law Firms
  • No. 3 – Crisis Communications for Law Firms

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Proventus: A Marketing Partner for Growing Your Firm’s Business
Founded in 2012, Proventus Consulting is a marketing, public relations and business development consultancy that serves the legal industry. We leverage our in-house law firm marketing experience to develop and execute on strategies that drive business development outcomes for our clients. We partner with clients on cost-efficient and effective marketing strategies that increase visibility; demonstrate thought leadership; improve marketing communications; enhance community engagement; strengthen relationships; and generate new business.

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adminLawdragon Recognizes Proventus Founder as Top 100 Strategist in Legal Industry

National Law Journal Recognizes Proventus as Best in the Midwest for Legal PR

by admin on August 22, 2016

Proventus Consulting is pleased to share that The National Law Journal recognized our agency as the No. 1 Public Relations Firm for Law Firms in its inaugural Best of the Midwest rankings, which were published in a special section of NLJ on Aug. 22, 2016.

The top PR firm ranking was awarded to Proventus based on support the firm received from its clients, colleagues and peers in a National Law Journal survey in which participants were asked to rate the best legal industry service providers across a range of categories throughout the Midwest.

“As a public relations agency that stands out for its commitment to serving the legal industry, we are humbled not only by the recognition we’ve received from The National Law Journal but also by the support we continue to receive from our clients, colleagues and friends,” said Burton Taylor, Proventus principal. “The simple truth is that we would not be doing what we are doing today if not for the opportunities provided to us by our clients, and we look forward to continuing to serve their marketing and public relations needs as we endeavour to become a go-to PR firm for the national legal industry.”

In addition to earning the top ranking for public relations, Proventus was recognized for its strength in the categories of crisis communications and social media. Proventus was awarded rankings in the following areas of the Best of the Midwest rankings:

  • 1 – PR Firm for Law Firms
  • 2 – Social Media for Law Firms
  • 3 – Crisis Communications for Law Firms

“As we look to close our fourth year as a growing legal marketing agency, we continue to be grateful for the opportunity to work with clients from coast to coast to help them not only build but also execute on public relations strategies that are designed specifically to drive business development for their firms,” Taylor said. “As a result, while receiving an accolade from the National Law Journal is certainly something we appreciate a great deal, our greatest achievements are those we have earned with our clients both nationally as well as in the local markets where they do business.”

Our Client Wins

Our team has worked with clients in gaining favorable coverage of their businesses by national, local, legal and business media across the country. The following is a short list of representative experience from the last year:

Nation’s Largest Media: Our team has achieved placements in three of the nation’s five largest newspapers in the United States, including The Wall Street Journal and USA Today, as well as in many of the legal industry’s leading national publications.

Major Market Media: Proventus earned media coverage for clients in 25 different states and major metropolitan areas in 2015, including features in markets ranging from California and Phoenix to Denver, St. Louis, New York and Washington, D.C.

Thought Leadership: Our clients have been published by media ranging from The National Law Journal and The Docket to numerous industry-specific and trade publications that align specifically with their business development goals and objectives.

To learn more about our experience, please visit our website at www.proventusconsulting.com.

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Proventus: A Marketing Partner for Growing Your Firm’s Business

Founded in 2012, Proventus Consulting is a marketing, public relations and business development consultancy that serves the legal industry. We leverage our in-house law firm marketing experience to develop and execute on strategies that drive business development outcomes for our clients. We partner with clients on cost-efficient and effective marketing strategies that increase visibility; demonstrate thought leadership; improve marketing communications; enhance community engagement; strengthen relationships; and generate new business.

Contact Us Today to Discuss Your Firm’s Needs.

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adminNational Law Journal Recognizes Proventus as Best in the Midwest for Legal PR

Law Week publishes Proventus article on marketing that mirrors client interests

by admin on April 21, 2016

 

Law Week Colorado publishes Proventus article on legal marketing that mirrors client interests

Law Week, a Colorado-based newspaper published for lawyers, law firms, corporate counsel and the judiciary, recently featured an article written by Proventus Consulting’s Burton Taylor, titled “Client Service, Referrals Most Important Factors for Earning New Business,” in its April 18, 2016 edition.

The article highlighted a recent BTI Consulting survey on what motivates a company to hire one law firm over another with findings including superior client service, peer recommendations, thought leadership, industry engagement, brand reputation and in-person interactions.

“In an increasingly competitive market, the takeaways provide attentive law firms an inside look and possible leg up as they pursue new business in a legal industry where opportunity has been flat, at best, in recent years,” Taylor wrote.

The article continued by outlining ways in which attorneys and firms can engage in legal marketing that aligns with the interests of their prospective clients.

To access the full article, please click here.

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adminLaw Week publishes Proventus article on marketing that mirrors client interests

LMA Strategies+ Features Proventus Article on Marketing a Practice

by admin on March 1, 2016

Proventus Consulting would like to thank the Legal Marketing Association (LMA) for the opportunity to write an article for Strategies+, a blog for law firm marketing, on low-cost ways attorneys can market their practices. In the article, author Burton Taylor highlights ways to increase your visibility and grow your personal brand by proactively managing your online presence, being actively involved with local bar associations, positioning yourself as a contributing thought leader, and encouraging referrals, among others.

To read the article, please click here.
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adminLMA Strategies+ Features Proventus Article on Marketing a Practice

Legal Management Magazine Features Proventus Consulting Article on “Marketing on a Shoestring Budget”

by admin on February 19, 2016

Legal Management, a national trade magazine published by the Association of Legal Administrators, featured a legal marketing article written by Proventus Consulting’s Burton Taylor, titled “Innovative Marketing on a Shoestring Budget,” in its February 2016 edition.

“In an industry where time is money, attorneys who have the drive to market their practices — but lack a budget for doing so — can flip the script by investing their time rather than money into low-cost marketing efforts,” Taylor wrote. “The result can be increased visibility that leads to new business opportunities for the attorney and the firm.”

Taylor’s article continued by providing several tips on low to no cost ways that attorneys and firms can market their practices ranging from pursuing legal public relations and thought leadership opportunities to leveraging online and electronic legal marketing strategies.

To access the full article, please click here.

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adminLegal Management Magazine Features Proventus Consulting Article on “Marketing on a Shoestring Budget”

Proventus Welcomes Legal Marketing Coordinator in Kansas City

by admin on December 6, 2015

Proventus Consulting is pleased to announce the addition of Tori Taylor to its team as a marketing coordinator. Taylor will work with clients to develop and execute on successful marketing, public relations and business development strategies to drive new business opportunities for their firms.

Prior to joining Proventus, Taylor was a litigation paralegal and marketing consultant for Gilroy Bailey Trumble, LLC (GBT), a boutique law firm based in Alpharetta, Ga. While at GBT, Taylor successfully developed and executed the firm’s multi-faceted marketing plan while also managing a high-volume client portfolio. Her experience ranges from drafting press releases, biographies and marketing materials to preparing complex legal documents.

In addition to her work with GBT, Taylor has also gained valuable industry experience from working in other communications positions, including a public relations internship with the Arthritis Foundation and as a marketing and business development coordinator at an Inc. 5000’s Fastest Growing Private Companies in America.

Taylor earned her bachelor’s degree in Advertising and Public Relations from Loyola University Chicago’s School of Communication.

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adminProventus Welcomes Legal Marketing Coordinator in Kansas City

Proventus Consulting Wins Greater Kansas City PRSA Award

by admin on October 12, 2015

Proventus Consulting’s marketing, public relations and business development achievements for clients were recently recognized with an honor from the Greater Kansas City chapter of the Public Relations Society of America (PRSA).

During the 2015 PRISM Awards Gala in Kansas City, Mo., on Sept. 24, Proventus Consulting received the Silver Award in the Marketing B2B Campaign division. Proventus Consulting was selected for the award based on outcomes that included the execution of an integrated marketing strategy that resulted in the greatly elevated visibility of a client.

The awards program serves as the Greater Kansas City PRSA chapter’s recognition of outstanding marketing campaigns and materials created by public relations professionals who practice in the greater Kansas City area or have completed assignments for KC-based clients.

In addition to receiving recognition for its accomplishments on behalf of clients, Proventus Consulting was also delighted to serve as one of the sponsors for the awards gala and extend its support to the event planning committee. Marketing Coordinator Emily Brown served as a member of the PRISM Committee, helping plan and coordinate decorations for the gala.

Proventus Consulting extends its congratulations to all the winners of this year’s Greater Kansas City PRISM Awards!

 

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adminProventus Consulting Wins Greater Kansas City PRSA Award

Missouri Lawyers Weekly Features Proventus Article on Low Cost Ways to Market Your Firm

by admin on October 2, 2015

Missouri Lawyers Weekly published an article by Proventus Consulting founder Burton Taylor titled, “Fund Your Marketing Budget with Time Instead of Money.” In the article, Taylor offered advice to law firms of all sizes on various ways to increase visibility, strengthen brands and encourage new business with little to no cost.

“Despite the perception that a large marketing budget is required to effectively grow a law firm, attorneys who may be cash strapped but marketing savvy are instead investing their time rather than money to increase their visibility and develop new business in the highly competitive industry of legal practice,” Taylor wrote in the article.

The article included a list of suggested activities and strategies for attorneys in areas including thought leadership, third-party endorsements, professional and trade associations, e-communications, websites and social media.

“These simple strategies can help ensure that your existing and potential clients keep you top-of-mind — a critical business development component — when it comes time for them to retain counsel,” Taylor wrote.

To access the article in full, please click here.

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adminMissouri Lawyers Weekly Features Proventus Article on Low Cost Ways to Market Your Firm

Proventus Consulting Welcomes Graphic Design Summer Intern

by admin on June 3, 2015

Proventus Consulting is pleased to announce the addition of Katie Krull, who will serve as a graphic design intern for summer 2015. Krull is a student at Truman State University in Kirksville, Mo., where she is pursuing a bachelor’s degree in Fine Arts in Visual Communication and a minor in General Communication.

Prior to her internship with Proventus, Krull interned for McCann Worldgroup in Shanghai, China, where she created marketing materials for Cadillac. Her previous experience includes design and layout of print brochures and flyers, product packaging and web development.

Outside of the classroom, Krull is an active member of the collegiate community, holding numerous positions of leadership in student organizations including Truman’s Women’s Club Soccer team of which she is currently Vice President. Krull is also a member of the National Society of Collegiate Scholars, the American Institute of Graphic Arts and a volunteer for Habitat for Humanity.

The Proventus team is excited to welcome Krull to the team where her skills and experience will be a great asset to the agency’s dedication to delivering creative and cost-effective marketing solutions.

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adminProventus Consulting Welcomes Graphic Design Summer Intern