5 Tips For Online Bios That Boost Business Development

by admin on October 31, 2014

With a majority of law firm website traffic heading directly to attorney biographies, building strong bios couldn’t be more important to your online marketing where prospective clients make decisions in an instant based largely on your own presentation.

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admin5 Tips For Online Bios That Boost Business Development

Client Feedback Initiatives Open Doors for Referrals, New Business

by admin on October 31, 2014

Recognizing that the referral reigns king in law firm marketing, the chief marketing officer of Kansas City’s Stinson Leonard Street recently spoke to the firm’s decision to expand its client feedback initiatives to include an electronic survey used to measure its Net Promoter Score – a customer loyalty metric that gauges the likelihood a client will refer a firm to others.

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adminClient Feedback Initiatives Open Doors for Referrals, New Business

Thought Leadership Converts to Valuable Marketing Content

by admin on October 31, 2014

In professional services marketing, demonstrating thought leadership by publishing articles on topics that are important to your clients’ business continues to be a unique and effective way to demonstrate your expertise and industry awareness. In addition, contributing content to a newsletter, blog or industry magazine or newspaper underscores your commitment to improving general practices by sharing information openly with the larger business community.

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adminThought Leadership Converts to Valuable Marketing Content

How do you talk to your lawyers about LinkedIn?

by admin on October 28, 2014

Originally posted in The National Law Journal on December 13, 2012

By Adrian Dayton and Burton Taylor

Even firms that have enjoyed measurable success with LinkedIn and blogs retain their share of skeptics. How to win them over?

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adminHow do you talk to your lawyers about LinkedIn?