Reaching out and making a positive, lasting impression on potential clients can be a daunting task. Oftentimes, we worry about the best way to initiate contact or how to even find prospective clients to contact in the first place. But there are many ways to meet and connect with others that do not require a lot of work or need for stress.
Proventus Consulting is seeking a Marketing/Communications Coordinator to join its team in Kansas City and assist in the implementation of client marketing plans, projects and strategies. Responsibilities of this position include a range of marketing, business development and public relations functions, including:
With a majority of law firm website traffic heading directly to attorney biographies, building strong bios couldn’t be more important to your online marketing where prospective clients make decisions in an instant based largely on your own presentation.
Recognizing that the referral reigns king in law firm marketing, the chief marketing officer of Kansas City’s Stinson Leonard Street recently spoke to the firm’s decision to expand its client feedback initiatives to include an electronic survey used to measure its Net Promoter Score – a customer loyalty metric that gauges the likelihood a client will refer a firm to others.
Legal market research firm Acritas recently published a report highlighting two important factors in making hiring decisions: the report implies that firms are being hired on expertise and fired on lack of value.
In professional services marketing, demonstrating thought leadership by publishing articles on topics that are important to your clients’ business continues to be a unique and effective way to demonstrate your expertise and industry awareness. In addition, contributing content to a newsletter, blog or industry magazine or newspaper underscores your commitment to improving general practices by sharing information openly with the larger business community.
If your firm is on the fence about implementing a social media strategy, a newly released J.D. Power and Associates 2013 Social Media Benchmark Study that “illustrates the relationship between a positive social media experience and consumer purchase intent” adds to the argument for taking the plunge.
Proventus Consulting is pleased to announce that Kari English has joined its team as Director of Marketing & Public Relations and will serve clients by helping them develop and execute on successful marketing, media relations and business development strategies designed to grow their brands, visibility and businesses.
Proventus Consulting has been invited to speak at the Kansas Bar Association’s upcoming Slam Dunk CLE, which is scheduled for February 10 and 11, 2013, at the Four Points by Sheraton in Manhattan, KS. Titled “Low to no cost ways to market you firm like Big Law,” Proventus’ presentation will be led by Burton Taylor, who will focus on marketing techniques that range from traditional marketing and public relations to social media and business development strategies.