Legal market research firm Acritas recently published a report highlighting two important factors in making hiring decisions: the report implies that firms are being hired on expertise and fired on lack of value.
In professional services marketing, demonstrating thought leadership by publishing articles on topics that are important to your clients’ business continues to be a unique and effective way to demonstrate your expertise and industry awareness. In addition, contributing content to a newsletter, blog or industry magazine or newspaper underscores your commitment to improving general practices by sharing information openly with the larger business community.
If your firm is on the fence about implementing a social media strategy, a newly released J.D. Power and Associates 2013 Social Media Benchmark Study that “illustrates the relationship between a positive social media experience and consumer purchase intent” adds to the argument for taking the plunge.
Proventus Consulting has been invited to speak at the Kansas Bar Association’s upcoming Slam Dunk CLE, which is scheduled for February 10 and 11, 2013, at the Four Points by Sheraton in Manhattan, KS. Titled “Low to no cost ways to market you firm like Big Law,” Proventus’ presentation will be led by Burton Taylor, who will focus on marketing techniques that range from traditional marketing and public relations to social media and business development strategies.
Burton Taylor was recently quoted by National Law Journal columnist Adrian Dayton in an article, titled “Targeting your ideal client via LinkedIn.” The article explores LinkedIn as a business development tool particularly for its strong search capabilities.
Burton Taylor, a former marketing leader for Kansas City-based Shook, Hardy & Bacon, announced today the launch of Proventus Consulting, an agency focused on providing marketing, public relations and business development support to professional services companies in the Kansas City region, as well as other markets across the nation.