Congratulations to the 2016 Best of the Bar (kudos to those who put the award to work)

by admin on October 25, 2016

unnamedCongratulations to the 2016 class of the Kansas City Business Journal’s Best of the Bar. It is an accolade that you should be proud to receive, but the value of such an honor is only realized fully if you put it to work on your own behalf.

With that in mind, as your partner on all things business development, we wanted to take a moment to remind you of some easy ways you can leverage this award for marketing purposes and, in turn, create opportunity to be hired for new business either through existing relationship or referral:

Best of the Bar Awards Reception — One of the most valuable opportunities to come from your inclusion in the 2016 class of Best of the Bar is being provided by the Business Journal — their team is hosting an awards reception for honorees at 4:30 p.m. on November 17 at Three Points. This creates an immediate opportunity to network, mingle with peers who are achieving at the same level and begin new relationships that place you top-of-mind for high-value referrals. Attending this event is a no-brainer, and you should register today to attend — click here.

Share News of Your Award — Being featured in the Business Journal certainly has value, and you can maximize that value by redirecting the news to your own network of clients, colleagues and friends, who may or may not have read the news in last week’s edition. With that in mind, encourage your firm to post an announcement on its website and share the same on the firm’s social media pages. In certain instances, if your firm has multiple members in Best of the Bar, it may also consider including the news in its print or electronic newsletters.

Update Your Existing Biography — Attorney biographies are the most trafficked pages of a law firm website and, as such, should be kept as up to date as possible. Any time you receive an honor or award, you should immediately update your website biography to reflect the recent accolade and make the same changes to your LinkedIn profile, which also has a section for featuring awards and honors.

Update Existing Firm Materials — As new awards and honors are received, your law firm should routinely incorporate the recognitions into existing marketing materials, brochures, business development packets, etc., to make certain these differentiators are highlighted appropriately as you’re communicating with prospective clients.

As you can see, however, the greatest opportunity of those highlighted here is the chance to network with your peers on the Best of the Bar. New business is rarely realized from an award on its own and much more commonly earned through relationship building within your industry. With that in mind, we strongly encourage you to attend the Business Journal reception and look forward to seeing you there!

Again, you can sign up for the event by visiting the Business Journal’s event page here.

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adminCongratulations to the 2016 Best of the Bar (kudos to those who put the award to work)

Lawdragon Recognizes Proventus Founder as Top 100 Strategist in Legal Industry

by admin on September 28, 2016

Proventus Consulting is pleased to announce that founder Burton Taylor has been named to Lawdragon’s 100 Leading Legal Consultants and Strategists for 2016 for his achievements on behalf industry and law firm clients in legal marketing, public relations and business development.

As founder of Proventus Consulting, which was launched four years ago with a specific focus on serving the legal industry, Taylor has grown experience as a media and marketing strategist that “lawyers trust most,” Lawdragon reported.

Lawdragon is a legal media company that has grown a national reputation for recognizing the industry’s leading lawyers with its Lawdragon 500 Leading Lawyers in America, which highlights the 500 most captivating attorneys and the work they do across the nation.

In fact, Proventus has been fortunate to work with numerous of those same attorneys — the Lawdragon 500 and the law firms they call home — in developing and executing on marketing and media relations strategies that are designed specifically to drive their business development.

In addition to being recognized by Lawdragon, Proventus was also recently honored by The National Law Journal as the No. 1 Public Relations Firm for Law Firms in its inaugural Best of the Midwest rankings, which were published on Aug. 22, 2016. In total, Proventus was awarded NLJ rankings in the following areas of the Best of the Midwest:

  • No. 1 – Top PR Firm for Law Firms
  • No. 2 – Social Media for Law Firms
  • No. 3 – Crisis Communications for Law Firms

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Proventus: A Marketing Partner for Growing Your Firm’s Business
Founded in 2012, Proventus Consulting is a marketing, public relations and business development consultancy that serves the legal industry. We leverage our in-house law firm marketing experience to develop and execute on strategies that drive business development outcomes for our clients. We partner with clients on cost-efficient and effective marketing strategies that increase visibility; demonstrate thought leadership; improve marketing communications; enhance community engagement; strengthen relationships; and generate new business.

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National Law Journal Recognizes Proventus as Best in the Midwest for Legal PR

by admin on August 22, 2016

Proventus Consulting is pleased to share that The National Law Journal recognized our agency as the No. 1 Public Relations Firm for Law Firms in its inaugural Best of the Midwest rankings, which were published in a special section of NLJ on Aug. 22, 2016.

The top PR firm ranking was awarded to Proventus based on support the firm received from its clients, colleagues and peers in a National Law Journal survey in which participants were asked to rate the best legal industry service providers across a range of categories throughout the Midwest.

“As a public relations agency that stands out for its commitment to serving the legal industry, we are humbled not only by the recognition we’ve received from The National Law Journal but also by the support we continue to receive from our clients, colleagues and friends,” said Burton Taylor, Proventus principal. “The simple truth is that we would not be doing what we are doing today if not for the opportunities provided to us by our clients, and we look forward to continuing to serve their marketing and public relations needs as we endeavour to become a go-to PR firm for the national legal industry.”

In addition to earning the top ranking for public relations, Proventus was recognized for its strength in the categories of crisis communications and social media. Proventus was awarded rankings in the following areas of the Best of the Midwest rankings:

  • 1 – PR Firm for Law Firms
  • 2 – Social Media for Law Firms
  • 3 – Crisis Communications for Law Firms

“As we look to close our fourth year as a growing legal marketing agency, we continue to be grateful for the opportunity to work with clients from coast to coast to help them not only build but also execute on public relations strategies that are designed specifically to drive business development for their firms,” Taylor said. “As a result, while receiving an accolade from the National Law Journal is certainly something we appreciate a great deal, our greatest achievements are those we have earned with our clients both nationally as well as in the local markets where they do business.”

Our Client Wins

Our team has worked with clients in gaining favorable coverage of their businesses by national, local, legal and business media across the country. The following is a short list of representative experience from the last year:

Nation’s Largest Media: Our team has achieved placements in three of the nation’s five largest newspapers in the United States, including The Wall Street Journal and USA Today, as well as in many of the legal industry’s leading national publications.

Major Market Media: Proventus earned media coverage for clients in 25 different states and major metropolitan areas in 2015, including features in markets ranging from California and Phoenix to Denver, St. Louis, New York and Washington, D.C.

Thought Leadership: Our clients have been published by media ranging from The National Law Journal and The Docket to numerous industry-specific and trade publications that align specifically with their business development goals and objectives.

To learn more about our experience, please visit our website at www.proventusconsulting.com.

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Proventus: A Marketing Partner for Growing Your Firm’s Business

Founded in 2012, Proventus Consulting is a marketing, public relations and business development consultancy that serves the legal industry. We leverage our in-house law firm marketing experience to develop and execute on strategies that drive business development outcomes for our clients. We partner with clients on cost-efficient and effective marketing strategies that increase visibility; demonstrate thought leadership; improve marketing communications; enhance community engagement; strengthen relationships; and generate new business.

Contact Us Today to Discuss Your Firm’s Needs.

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adminNational Law Journal Recognizes Proventus as Best in the Midwest for Legal PR

Internet Marketing for Law Firms in Kansas City, Make your Mark Online

by admin on April 26, 2016

Kansas City internet marketing for law firmsToday is ruled by the world of ever-changing technology. The internet has changed the face of business. Whether it is conventional business or an online firm, regardless of the type of industry, the need for internet marketing should not be overlooked. In this scenario, internet marketing for law firms in Kansas City needs to take advantage of the following techniques to make their mark online.

The Importance of Online Presence 

Every law firm has the necessity to have a professionally built website that portrays their firm in the best possible light.  If you don’t have a website, it is certainly an important and necessary investment.

Lawyers often use lack of time as the main reason they do not have an online presence.  Yet, online presence may be the most important way of getting their business highlighted and visible to the most amount of clients.  Clients are more likely to seek information about lawyers or law firms online. A strong web presence is likely to earn more visitors and convert them into clients.

Whether your firm already has a website or intends to build a website, you definitely should hire internet marketing for law firms in Kansas City.

Optimizing the Website 

The foundation to successful internet marketing is a successful website. It makes no sense when your award winning web design has no visitors. A good website pays for itself. A professional, reliable website designer should provide the following services to enhance your online visibility:

  • Build a website based on the in-depth analysis of the most profitable keywords.
  • Options to upgrade website and pages to stay current with the changing trends in technology
  • Optimizing the site according to the search engine requirements, which include changing the content, images, videos, banners, etc. on a regular basis
  • Ensure that website URLs, pages, file names and videos contain the main keyword.
  • Create / rewrite / alter the existing content and optimize the same to enhance the search engine results

Mere web presence is not sufficient to build your business or increase your online presence amidst one of the most competitive industries. Internet marketing for law firms in Kansas City is not something as simple as getting a business card printed. The internet marketing provider will provide innovative and strategic solutions to promote the legal services that aids in business growth.

Link Building

High quality links will generate a large amount of traffic to your website. In fact, site rank is largely influenced by the links. Ever since the launch of Google Algorithm, the need for high quality links cannot be overlooked to get higher ranked in search engine results. To generate quality links, the content should be great. Getting links from authoritative sites will give you the best result.

Social Media Marketing

Everyone is on social media. Your existing clients and future clients also use social media sites. The best way to reach them is targeting them on these networking sites. You need compelling content to engage your visitors, which makes a stronger social media presences. Besides, internet marketing for law firms in Kansas City also employs the optimization strategies in social media networking, which ultimately equals increased traffic to your website.

Content Marketing and Blogging 

Content is king! According to current trends, you cannot ignore content creation as an additional strategy. Without quality and interesting content, it is impossible to convey your message and target your visitors across all media. Content marketing involves developing articles, infographics, graphics, and videos. When you hire internet marketing for law firms, all the content marketing needs are fulfilled. The need for hiring expert writers is not essential.

SEO ranking can be effortlessly boosted by blogging. Blogging is the best platform to create special posts or articles about interesting components related to your business. You can hire expert bloggers and pay for them to create stunning blog posts.

Internet marketing for law firms in Kansas City also focuses on the following to enhance their online presence.

  • Adword Campaign
  • Pay per click marketing
  • Email Marketing
  • Submission of sites to directories (includes both legal directories as well as local directories)
  • Building a local presence

A strong presence in the demographical location is inevitable. If your law firm offers services in specific locations, your business should have the presence in the list of sites displayed by search engine results. For instance, creating a Google+ profile for your law firm will definitely help your website to show up in the SEO results.

The above mentioned strategies are just a few things used by internet marketing for law firms in Kansas City looking to make their mark online. There are hundreds of strategies yet to be employed to make your presence online. Followed by a deep analysis about the market, requirements of law firms and the current state of your online presence, customized solutions are provided when hiring the right company to accomplish all your goals for internet marketing and definitely making your mark online.

 

Searching for Internet Marketing for Law Firms in Kansas City?  Give

Proventus Consulting

a call today! 

816.812.7135

 

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Law Firm Advertising in Kansas City, Stand Out in a Crowded Market

by admin on April 25, 2016

Kansas City Law Firm AdvertisingHow do you stand out in the crowded market of law firm advertising in Kansas City?  After all, a law firm is not much different from any other business All companies need to try to stand out in their field. While the quality of the work, product or service certainly matters, simply doing a good job or making a product in an efficient way is not enough. Any business that wants to stand out, will either have to possess the collective ability of self-advertising, or hire a team of professionals such as Proventus Consulting, that will do it for them.

The reasons why it is tough to stand out
The simple truth is that these days, it is not enough to provide a great service. There are exceptions, in certain fields where there is no competition which means a single great service can thrive even when there is no marketing plan behind it. Law firms are not in a field without competition.  Lawyers are extremely extremely skilled and competent people, however, there are quality firms that struggle to find enough clients. They do a great job and provide exceptional service but they cannot get enough work to thrive. The reason is simple, standing out these days is not an easy task, no matter where the company is located. Law firm advertising in Kansas City is just as tough as it is in New York, the competition is everywhere. How then can a law firm truly stand out?

Shifting the focus
The most important thing to a lawyer is to represent their client’s best interest. When we take a look at the bigger picture and look at the client-lawyer relationship a little differently, we can see a couple of common themes. The number one thing clients complain about when it comes to lawyers and law firms, is the lack of communication during several phases of the case. The lawyers who manage to update their clients regularly and do it in a way they easily understand, will hold a competitive edge over other lawyers who fail to do the same. Now communicating with clients  and letting others know that you are doing it, is two different things. Even if a company hires only lawyers who have great communicative skills and are willing to do this aspect of their job as well as possible, there is no guarantee that this will make the firm stand out of the crowd. This is where marketing comes into the picture. By advertising this specific angle, the company highlights a part of their conduct that will act as the “product”. The clients who are the consumers in this case, will see this aspect and likely react very positively to it. This is an example to how to stand out in a crowded market.

Developing a specific niche
Obviously, a law firm cannot be known for just a single thing, but there will be main aspects of their practice that they will either excel at or aspects that bring in a large percentage of their profits.  Sometimes concentrating on one area of the market can be very beneficial. By marketing that specific group, a law firm can deliver a carefully aimed message at exactly the right people at exactly the right time. If done well, this can increase the chances of long term success rather significantly. Once that happens that law firm can decide to make their practice more diverse and another marketing plan can be developed for that new goal.

Capitalizing on the image of the company
Law firm advertising in Kansas City is often realizing what (in the case of a law firm) you are, and advertising the living soul out of that. It does make an enormous amount of sense, if one thinks about it. Whether we are talking about a person or a company, the aspects that will be easy to advertise are always the aspects that are genuine. Why? They do not require a campaign, or at least not in the usual sense. When this happens, it is more about being able to show what is already there, without having to dress it up or show in a different angle, or under a different light. If a law firm is best at litigations, it makes sense to market it as a great litigation law firm. It is true and honest.  Those who really need a litigation law firm will be drawn to that kind of advertising.
If a company has years of experience, that should always be marketed
People often make certain decisions based on experience alone. Their own experience, or the person or firm they are dealing with. This is even more accurate when it comes to a law firm. Dealing with the law, molding it in a way that will be beneficial for the lawyer and their client is absolutely about experience. The circumstances matter of course, but when a law firm in Kansas City has handled hundreds of cases, they will possess the experience almost everybody seeks. When you are dealing with a law firm that has been around for decades,  you immediately identify it with a level of quality that can only be associated with the best.  An experienced  law firm that has stood the test of time will more than likely possess certain qualities that can and should be marketed. Proventus Consulting LLC is committed to developing cost-efficient and effective marketing strategies that make certain its clients are visible and seen as leading in their industry space. Experience definitely matters, it matters during our everyday lives and it certainly matters in the corporate world. Marketing is one of the surefire ways of creating a positive image that will be well-received.

 

In need of Law Firm Advertising in Kansas City?  Give  

Proventus Consulting

a call today!

816.812.7135

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adminLaw Firm Advertising in Kansas City, Stand Out in a Crowded Market

Law Week publishes Proventus article on marketing that mirrors client interests

by admin on April 21, 2016

 

Law Week Colorado publishes Proventus article on legal marketing that mirrors client interests

Law Week, a Colorado-based newspaper published for lawyers, law firms, corporate counsel and the judiciary, recently featured an article written by Proventus Consulting’s Burton Taylor, titled “Client Service, Referrals Most Important Factors for Earning New Business,” in its April 18, 2016 edition.

The article highlighted a recent BTI Consulting survey on what motivates a company to hire one law firm over another with findings including superior client service, peer recommendations, thought leadership, industry engagement, brand reputation and in-person interactions.

“In an increasingly competitive market, the takeaways provide attentive law firms an inside look and possible leg up as they pursue new business in a legal industry where opportunity has been flat, at best, in recent years,” Taylor wrote.

The article continued by outlining ways in which attorneys and firms can engage in legal marketing that aligns with the interests of their prospective clients.

To access the full article, please click here.

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adminLaw Week publishes Proventus article on marketing that mirrors client interests

LMA Strategies+ Features Proventus Article on Marketing a Practice

by admin on March 1, 2016

Proventus Consulting would like to thank the Legal Marketing Association (LMA) for the opportunity to write an article for Strategies+, a blog for law firm marketing, on low-cost ways attorneys can market their practices. In the article, author Burton Taylor highlights ways to increase your visibility and grow your personal brand by proactively managing your online presence, being actively involved with local bar associations, positioning yourself as a contributing thought leader, and encouraging referrals, among others.

To read the article, please click here.
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adminLMA Strategies+ Features Proventus Article on Marketing a Practice

Legal Management Magazine Features Proventus Consulting Article on “Marketing on a Shoestring Budget”

by admin on February 19, 2016

Legal Management, a national trade magazine published by the Association of Legal Administrators, featured a legal marketing article written by Proventus Consulting’s Burton Taylor, titled “Innovative Marketing on a Shoestring Budget,” in its February 2016 edition.

“In an industry where time is money, attorneys who have the drive to market their practices — but lack a budget for doing so — can flip the script by investing their time rather than money into low-cost marketing efforts,” Taylor wrote. “The result can be increased visibility that leads to new business opportunities for the attorney and the firm.”

Taylor’s article continued by providing several tips on low to no cost ways that attorneys and firms can market their practices ranging from pursuing legal public relations and thought leadership opportunities to leveraging online and electronic legal marketing strategies.

To access the full article, please click here.

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adminLegal Management Magazine Features Proventus Consulting Article on “Marketing on a Shoestring Budget”

Proventus Welcomes Legal Marketing Coordinator in Kansas City

by admin on December 6, 2015

Proventus Consulting is pleased to announce the addition of Tori Taylor to its team as a marketing coordinator. Taylor will work with clients to develop and execute on successful marketing, public relations and business development strategies to drive new business opportunities for their firms.

Prior to joining Proventus, Taylor was a litigation paralegal and marketing consultant for Gilroy Bailey Trumble, LLC (GBT), a boutique law firm based in Alpharetta, Ga. While at GBT, Taylor successfully developed and executed the firm’s multi-faceted marketing plan while also managing a high-volume client portfolio. Her experience ranges from drafting press releases, biographies and marketing materials to preparing complex legal documents.

In addition to her work with GBT, Taylor has also gained valuable industry experience from working in other communications positions, including a public relations internship with the Arthritis Foundation and as a marketing and business development coordinator at an Inc. 5000’s Fastest Growing Private Companies in America.

Taylor earned her bachelor’s degree in Advertising and Public Relations from Loyola University Chicago’s School of Communication.

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adminProventus Welcomes Legal Marketing Coordinator in Kansas City

Proventus to Moderate LMA Panel Discussion with Law Firm CMOs

by admin on October 22, 2015

Proventus Consulting CEO Burton Taylor will moderate a panel at the Legal Marketing Association’s upcoming Kansas City Program Series: Local CMO Roundtable. During the roundtable, chief marketing and business development officers from Polsinelli, Shook, Hardy & Bacon, Stinson Leonard Street and Spencer Fane will discuss key topics including marketing communications, business development, knowledge management and events.

Shook, Hardy & Bacon is hosting the roundtable at its office, which will be begin at 11:30 a.m. on Oct. 30. Lunch will be provided. For more information or to register, please click here.

Proventus Consulting is proud to be the exclusive sponsor of the Kansas City chapter of the Legal Marketing Association.

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adminProventus to Moderate LMA Panel Discussion with Law Firm CMOs