Proventus founder speaks at LMA event in Indianapolis

by admin on January 19, 2018

Proventus Consulting President Burton Taylor spoke last week at the Legal Marketing Association Midwest Region luncheon held in Indianapolis.

With a presentation themed around using public relations to drive business development, Taylor served as the featured speaker and presented a case for why law firm marketing departments should look at the job through a different lens. He emphasized PR professionals should not “be in PR for PR’s sake” but rather to achieve a very specific outcome: generating new business for the firm.

“Too often, media relations is thought of as a community affairs function of a business, but in the law firm environment — where the products we are selling are the attorneys who work for our firms — public relations can be an effective business development tool,” Taylor said.

Taylor’s presentation focused on quantifiable measures and case studies to demonstrate the value strategic media relations efforts can add to a firm’s business development. He showed examples of how business development managers can rely on PR colleagues to achieve media visibility and third-party endorsements to drive the desired outcomes.

Effective forms of public relations cited included traditional PR, thought leadership, third-party endorsements, social media, owned media and paid media.

“I was honored for LMA to invite me out for this event, and I really enjoyed the chance to speak in front of so many talented professionals,” Taylor said.

LMA is a community that brings together all types of industry specialists from firms of all sizes. Consultants and vendors, lawyers, marketers from other professions, and marketing students can connect and share their collective knowledge.

Taylor spoke at LMA’s national conference in 2017. 

Proventus: A Marketing Partner for Growing Your Firm’s Business

Founded in 2012, Proventus Consulting is a marketing, public relations and business development consultancy that specifically serves the legal industry. We are fortunate to represent several of the world’s largest law firms, as well as the legal community’s most well-regarded boutiques. Our team comprises a group of former in-house legal marketers who leverage their law firm marketing experience to develop and execute on strategies that drive business development outcomes for our clients.

Now a Trozzolo company, Proventus partners with clients on cost-efficient and effective marketing strategies.

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Hughey named to KC IABC board

by admin on January 19, 2018

Proventus Consulting Public Relations Strategist Eric Hughey recently was elected to the Kansas City International Association of Business Communicators (IABC) chapter board of directors. He will serve as the young professionals representative for professional development.

Hughey came to Proventus in December of 2016 and boasts more than five years in public relations, marketing and advertising. His term on the KC IABC board will run through the end of 2018.

“I’m very excited for Eric to continue his involvement with KC IABC in a new role,” said Burton Taylor, president of Proventus Consulting. “We always encourage our employees to stay involved and find ways to continue their professional development. Eric is a very talented employee who will be an asset to IABC’s board of directors.”

Before joining Proventus, Hughey served as the marketing coordinator at the law firm of Lathrop Gage for nearly three years. He graduated from the University of Central Missouri, where he earned his MBA with a marketing emphasis andbachelor’s degree in broadcast media with a minor in public relations.

IABC Kansas City is the best resource for Kansas City communications and marketing professionals and offers unparalleled networking and professional development. IABC boasts more than 12,000 members in 80 countries.

The Kansas City chapter features about 100 members.

Proventus: A Marketing Partner for Growing Your Firm’s Business

Founded in 2012, Proventus Consulting is a marketing, public relations and business development consultancy that specifically serves the legal industry. We are fortunate to represent several of the world’s largest law firms, as well as the legal community’s most well-regarded boutiques. Our team comprises a group of former in-house legal marketers who leverage their law firm marketing experience to develop and execute on strategies that drive business development outcomes for our clients.

Now a Trozzolo company, Proventus partners with clients on cost-efficient and effective marketing strategies.

 

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adminHughey named to KC IABC board

Proventus Consulting joins forces with Trozzolo

by admin on August 15, 2017

Legal marketing agency reinforces industry expertise with depth

Trozzolo Communications Group is pleased to announce that Proventus Consulting has become a Trozzolo company, enabling the two groups to combine their shared interests, expertise and resources to position Proventus as the legal industry’s leading marketing and public relations consultancy.

“This is an integral part of our long-term business plan,” said Angelo Trozzolo, president and CEO of Trozzolo. “In addition to our focus on Kansas City and Midwest-based organizations, our agency is emerging as a valuable resource to clients within multiple national verticals. We have had tremendous success in the health care vertical with Prairie Dog, and the addition of Proventus gives us similar footing in the legal category. We are pleased to welcome to our team one of the strongest PR and marketing groups in the legal industry. It’s the perfect fit for what we continue to build at Trozzolo.”

In 2003, Trozzolo merged with public relations firm Blades & Associates to form one of the region’s first fully integrated marketing agencies. In 2008, the agency added Corporate Communications Group to strengthen its strategic consulting and crisis communication practices. That same year, Trozzolo acquired Prairie Dog, a national hospital marketing firm. And in 2015, Kuhn & Wittenborn Advertising merged its operations into Trozzolo.

In acquiring Proventus Consulting, Trozzolo Communications welcomes a five-year-old legal marketing and PR group that has been recognized by The National Law Journal as the No. 1 Public Relations Firm for Law Firms in its inaugural Best of the Midwest rankings in 2016. Led by Burton Taylor, Proventus will continue operating under the same model that has proven valuable to the legal community since its inception. Taylor will continue to serve as president of Proventus and will join the Trozzolo executive team.

“As a Trozzolo company, Proventus Consulting is excited to serve clients in the same manner and with the same passion – in fact, the Proventus name will not change nor will our mission to serve as the industry’s leading legal marketing and PR agency,” said Burton Taylor, president of Proventus Consulting. “That said, we now have the experience, support and strength offered by Trozzolo, which is an agency we have long looked to as an industry leader. We admire the company for its success in growing a family-owned business into a 65-member team that serves clients across the nation.”

Proventus’ team will move to Trozzolo’s Gee Whiz Factory in downtown Kansas City, Missouri, and retain its Denver, Colorado, presence.

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Proventus Earns Back-to-Back Honor from Lawdragon as Top 100 Legal Consultant in U.S.

by admin on July 13, 2017

Proventus Consulting is pleased to announce that founder Burton Taylor has been named for a second consecutive year to Lawdragon’s 100 Leading Legal Consultants & Strategists for 2017, which is an honor that recognizes his leadership in delivering an alternative to the industry – a Midwest-based legal marketing, public relations and business development agency that is in its fifth year of doing business with law firms across the nation.

“Our aim is to fill out the national vertical that is legal marketing by providing a competitive alternative from Kansas City,” Taylor said. “We have been fortunate to achieve success in this endeavor by delivering exceptional results at an outstanding value while leveraging a service-minded approach that has become a hallmark of our Midwestern roots. We are grateful to Lawdragon for recognizing our efforts, as well as to our clients who continue to call upon us as a resource to their teams.”

Lawdragon has recognized Taylor on its list of 100 Leading Legal Consultants & Strategists for being one of few “marketing and communication gurus on whom the legal profession relies.” Taylor is one of even fewer who have been recognized repeatedly for his work within the profession – Lawdragon recognized him for the first time in 2016 as a media and marketing strategist that “lawyers trust most.”

“As Proventus approaches its five-year anniversary of doing business with law firms from coast to coast, we continue to be reminded that we would not have the opportunity to call ourselves a legal marketing agency if not for the opportunity provided to us by our clients. In fact, our greatest achievements continue to be those that we have earned on behalf of our clients that entrust us to represent them.”

Lawdragon is a legal media company that has grown a national reputation for recognizing the industry’s leading lawyers with its Lawdragon 500 Leading Lawyers in America, which highlights the 500 most captivating attorneys and the work they do across the nation.

In addition to being recognized by Lawdragon, Proventus was honored by The National Law Journal as the No. 1 Public Relations Firm for Law Firms in its inaugural Best of the Midwest rankings in 2016. The National Law Journal also honored the firm for its strength in social media as well as crisis communications for law firms.

Proventus: A Marketing Partner for Growing Your Firm’s Business

Proventus Consulting is a marketing, public relations and business development consultancy that specifically serves the legal industry – we are fortunate to represent several of the world’s largest law firms, as well as the legal community’s most well regarded boutiques. Our team comprises a group of former in-house legal marketers who leverage their law firm marketing experience to develop and execute on strategies that drive business development outcomes for our clients. Proventus partners with clients on cost-efficient and effective marketing strategies.

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adminProventus Earns Back-to-Back Honor from Lawdragon as Top 100 Legal Consultant in U.S.

Lawdragon Features Proventus in Consultant Limelight

by admin on March 14, 2017

Proventus Consulting’s Burton Taylor has been featured by Lawdragon magazine in its Limelight discussion, which is a series that spotlights the nation’s leading attorneys, as well as the top consultants who support their work within the legal industry.

In its feature, Lawdragon writes, “Burton Taylor proves that nice guys can finish at t
he top of their profession, and also that operating out of the big coastal cities isn’t necessary to reach the elite lawdragon-blacklevel.”

“A former journalist, Taylor started his own company in 2012 after a stint as media relations manager for Shook, Hardy & Bacon,” Lawdragon reported. “His highly regarded work for law firms and overall outstanding reputation secured Taylor a place on Lawdragon’s most recent 100 Leading Legal Consultants & Strategists guide, composed of the nation’s most trusted advisors to the legal industry.”

Lawdragon, publisher of the Lawdragon 500 Leading Lawyers in America, featured a conversation with Taylor about his career path within the legal industry, as well as Proventus Consulting, which is an agency that has grown into one that “lawyers trust most” for legal marketing and public relations.

In response to a question about his desire to launch Proventus Consultling, Taylor commented:

“As a guy who has always had an interest in starting his own business, it did not take long for me to work alongside the attorneys at Shook who were growing their own practice before I developed an overwhelming urge to start mine,” he said. “I learned countless lessons from the partners at Shook that instilled in me a work ethic, commitment to value and appreciation for clients that I continue to carry with me today.

“In fact, I am constantly reminded that I would not be doing what I am doing today if not for the opportunity provided to me by that firm. I continue to be grateful to them for trusting me to lead their national PR efforts.”

To read the full article on Lawdragon’s website, please click here.

Proventus: A Marketing Partner for Growing Your Firm’s Business

Founded in 2012, Proventus Consulting is a marketing, public relations and business development consultancy that serves the legal industry. We leverage our in-house law firm marketing experience to develop and execute on strategies that drive business development outcomes for our clients. We partner with clients on cost-efficient and effective marketing strategies that increase visibility; demonstrate thought leadership; improve marketing communications; enhance community engagement; strengthen relationships; and generate new business.

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adminLawdragon Features Proventus in Consultant Limelight

Business Journal Features Proventus’ Expansion in Legal Marketing Vertical

by admin on March 13, 2017

The Kansas City Business Journal recently published an article on Proventus Consulting’s recent growth into the Denver market, which was a move intended to position the firm to better serve its clients legal marketing and public relations needs.

The February feature, titled “Growth spurs legal marketing firm to open a Denver office,” highlights Proventus expansion, as well as its success as an “alternative” to what similar agencies offer from the coasts.

“Much like the law firms it serves throughout the Midwest, Mission-based Proventus Consulting LLC is growing because it can offer clients a better value proposition than its coastal competitors,” the Business Journal reported. “Now they’re bringing that experience to smaller, boutique law firms, something that has proved to be a huge need, which in turn led the company to expand by opening an office in Denver.”

“There is not only a market in Kansas City but a national vertical in legal marketing that is not filled out,” Proventus founder Burton Taylor told the Business Journal. “We offer the same experience as a coastal firm, but we offer it with a value and work ethic that is unlike what some folks have experienced in the past.”

The Business Journal points out that “It’s a business plan reaping nationwide attention,” siting Proventus Consulting being named the National Law Journal’s No. 1 Public Relations Firm for Law Firms in its inaugural Best of the Midwest rankings in 2016, just four years after the firm’s founding. “That has enhanced the company’s credibility with law firms nationwide, helping the firm to be seen as a viable alternative.”

Nancy Rigdon, who has more than a decade of marketing and communications experience, including the last three years with Proventus, will lead the new Denver expansion.

“Nancy is not just planting a flag, but she’s exploring office space, and we’re going to build a team around her in Denver,” Taylor told the Business Journal. “The Denver office is in response to our clients. We’ll be able to better serve them by having a presence there. We hope to continue to grow our relationships with the boutique firms that are strong in Denver and throughout the state.”

To access the full article, please click here.

Proventus: A Marketing Partner for Growing Your Firm’s Business

Founded in 2012, Proventus Consulting is a marketing, public relations and business development consultancy that serves the legal industry. We leverage our in-house law firm marketing experience to develop and execute on strategies that drive business development outcomes for our clients. We partner with clients on cost-efficient and effective marketing strategies that increase visibility; demonstrate thought leadership; improve marketing communications; enhance community engagement; strengthen relationships; and generate new business.

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Proventus Consulting Continues Growth, Service to Legal Industry

by admin on December 22, 2016

Former In-House Law Firm Marketer Joins PR Team

Proventus Consulting is pleased to welcome marketing and public relations strategist Eric Hughey to its team as the agency continues to expand its public relations, marketing and business development services to clients from coast to coast.

“Four years ago, we launched our firm with a belief that we could help fill the legal marketing vertical from Kansas City by offering clients an alternative experience and value while also achieving meaningful outcomes that specifically support their business development goals,” said Burton Taylor, founder of Proventus Consulting. “We have been humbled by the fact that our clients have shared this belief and continue to invest in us to a degree that has elevated our team to be among the nation’s leaders in this industry space.”

Recently recognized by The National Law Journal as the No. 1 Public Relations Firm for Law Firms in its inaugural Best of the Midwest rankings, Proventus Consulting has established a national reputation in the industry by combining its in-house law firm marketing experience with its journalism background – Hughey adds to both. He brings to the agency experience working in public relations with Kansas City-based Lathrop & Gage, which is among the largest law firms in the nation, and Hughey is a trained journalist turned legal marketing professional that will add immediate value to our client projects.

While at Lathrop & Gage, Hughey served 300 attorneys with efforts ranging from public relations, advertising and award submissions to traditional marketing and business development endeavors. Previously, Hughey was a marketing coordinator with the University of Central Missouri and graduate assistant while earning his MBA, and served as an intern to a national advertising and marketing agency in Kansas City. Hughey earned his bachelor’s degree in Broadcast Media with a minor in Public Relations from the University of Central Missouri.

As the latest addition to Proventus’ team, Hughey will work with clients to develop and execute on successful marketing, public relations and business development strategies to drive new business opportunities for their firms. Proventus’ clients stretch from San Francisco and Phoenix through Denver, Dallas and Kansas City to Boston and the East Coast. The firm represents the legal community’s most well regarded boutique firms as well as several of the nation’s largest law firms bringing strategic and logistical support to their marketing, public relations and business development functions.

In addition to welcoming a new member to its team, Proventus Consulting has been pleased to have its achievements marked by the industry itself, which has offered the firm numerous accolades since being founded in 2012. In addition to its National Law Journal award, for instances, Proventus was recognized as one of Lawdragon’s 100 Leading Legal Consultants and Strategists for 2016. Additionally, the firm was a recipient of a Public Relations Society of America Prism Award in 2015.

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adminProventus Consulting Continues Growth, Service to Legal Industry

Proventus to present on PR that drives BD at LMA Annual Conference in Las Vegas

by admin on November 3, 2016

Proventus Consulting is pleased to announce that shareholder Burton Taylor has been selected as a panelist for the 2017 Legal Marketing Association Annual Conference, scheduled for March 27-29 in Las Vegas, Nevada.

The session, titled “PR that Drives BD – Partnering with Media Relations to Complement Business Development,” will highlight the benefits of forming a partnership between media relations and business development in the marketing department to achieve a common goal — helping a law firm bring in new business.

The LMA Annual Conference is a “must attend event” in the legal marketing community and draws together 1,500-plus industry colleagues for substantive programming intended to support their individual professional development while also promoting excellence in the profession.

Proventus Consulting has enjoyed a long-lasting relationship with LMA during which time Taylor has served as a former board member of the Kansas City section of the Midwest Chapter, contributing author of LMA Strategies+, and a regular sponsor of the organization’s programming.

To learn more and/or register to attend the LMA Annual Conference, please click here.

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adminProventus to present on PR that drives BD at LMA Annual Conference in Las Vegas

Congratulations to the 2016 Best of the Bar (kudos to those who put the award to work)

by admin on October 25, 2016

unnamedCongratulations to the 2016 class of the Kansas City Business Journal’s Best of the Bar. It is an accolade that you should be proud to receive, but the value of such an honor is only realized fully if you put it to work on your own behalf.

With that in mind, as your partner on all things business development, we wanted to take a moment to remind you of some easy ways you can leverage this award for marketing purposes and, in turn, create opportunity to be hired for new business either through existing relationship or referral:

Best of the Bar Awards Reception — One of the most valuable opportunities to come from your inclusion in the 2016 class of Best of the Bar is being provided by the Business Journal — their team is hosting an awards reception for honorees at 4:30 p.m. on November 17 at Three Points. This creates an immediate opportunity to network, mingle with peers who are achieving at the same level and begin new relationships that place you top-of-mind for high-value referrals. Attending this event is a no-brainer, and you should register today to attend — click here.

Share News of Your Award — Being featured in the Business Journal certainly has value, and you can maximize that value by redirecting the news to your own network of clients, colleagues and friends, who may or may not have read the news in last week’s edition. With that in mind, encourage your firm to post an announcement on its website and share the same on the firm’s social media pages. In certain instances, if your firm has multiple members in Best of the Bar, it may also consider including the news in its print or electronic newsletters.

Update Your Existing Biography — Attorney biographies are the most trafficked pages of a law firm website and, as such, should be kept as up to date as possible. Any time you receive an honor or award, you should immediately update your website biography to reflect the recent accolade and make the same changes to your LinkedIn profile, which also has a section for featuring awards and honors.

Update Existing Firm Materials — As new awards and honors are received, your law firm should routinely incorporate the recognitions into existing marketing materials, brochures, business development packets, etc., to make certain these differentiators are highlighted appropriately as you’re communicating with prospective clients.

As you can see, however, the greatest opportunity of those highlighted here is the chance to network with your peers on the Best of the Bar. New business is rarely realized from an award on its own and much more commonly earned through relationship building within your industry. With that in mind, we strongly encourage you to attend the Business Journal reception and look forward to seeing you there!

Again, you can sign up for the event by visiting the Business Journal’s event page here.

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adminCongratulations to the 2016 Best of the Bar (kudos to those who put the award to work)

Lawdragon Recognizes Proventus Founder as Top 100 Strategist in Legal Industry

by admin on September 28, 2016

Proventus Consulting is pleased to announce that founder Burton Taylor has been named to Lawdragon’s 100 Leading Legal Consultants and Strategists for 2016 for his achievements on behalf industry and law firm clients in legal marketing, public relations and business development.

As founder of Proventus Consulting, which was launched four years ago with a specific focus on serving the legal industry, Taylor has grown experience as a media and marketing strategist that “lawyers trust most,” Lawdragon reported.

Lawdragon is a legal media company that has grown a national reputation for recognizing the industry’s leading lawyers with its Lawdragon 500 Leading Lawyers in America, which highlights the 500 most captivating attorneys and the work they do across the nation.

In fact, Proventus has been fortunate to work with numerous of those same attorneys — the Lawdragon 500 and the law firms they call home — in developing and executing on marketing and media relations strategies that are designed specifically to drive their business development.

In addition to being recognized by Lawdragon, Proventus was also recently honored by The National Law Journal as the No. 1 Public Relations Firm for Law Firms in its inaugural Best of the Midwest rankings, which were published on Aug. 22, 2016. In total, Proventus was awarded NLJ rankings in the following areas of the Best of the Midwest:

  • No. 1 – Top PR Firm for Law Firms
  • No. 2 – Social Media for Law Firms
  • No. 3 – Crisis Communications for Law Firms

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Proventus: A Marketing Partner for Growing Your Firm’s Business
Founded in 2012, Proventus Consulting is a marketing, public relations and business development consultancy that serves the legal industry. We leverage our in-house law firm marketing experience to develop and execute on strategies that drive business development outcomes for our clients. We partner with clients on cost-efficient and effective marketing strategies that increase visibility; demonstrate thought leadership; improve marketing communications; enhance community engagement; strengthen relationships; and generate new business.

read more
adminLawdragon Recognizes Proventus Founder as Top 100 Strategist in Legal Industry